NEW YORK – (Special to Digital Sports Desk) – (Staff Report from Official News) – It’s all about RE2SPECT. New York Yankees legend Derek Jeter helped break a the Topps Baseball Card company break a “Topps NOW” record as the card manufacturer sold more than 15,000 special cards within a 24-hour period, breaking the previous regular-season mark set last year when Ichiro notched his 3,000th MLB career hit.
Jeter’s jersey number (No. 2) retirement ceremony highlighted a Mother’s Day affair with thousands of New York Yankees fans tuned-in to the emotional moment. Topps, the exclusive trading card partner of Major League Baseball, created two cards commemorating the event for $9.99 each, which were exclusively sold to fans on Topps.com.
Combined, the two Topps NOW Jeter jersey retirement ceremony cards sold 13,542 copies with 7,791 (Card No. 147) and 5,751 (Card No. 148) copies, respectively.
“Topps NOW captures the greatest moments as they happen throughout the season, and Derek Jeter’s number retirement ceremony was something that Yankees fans and baseball fans are going to remember for a long time,” said Jeff Heckman, Topps Director of E-Commerce. “It will be a special part of people’s collections, and we are thrilled to capture the moment.”
Along with the base cards, Topps NOW also offered a limited amount of autographed cards, and relic cards that contained a piece of the base used in that night’s game that featured special marks dedicated to Derek Jeter’s number retirement ceremony. Those cards sold out within 30 minutes.
Topps NOW is an on-demand trading card program that honors the greatest moments and milestones for MLB layers and teams just as they happen. The program began in 2016. These cards mark the first time Jeter, one of the most popular baseball players for collectable card fanatics, had a Topps NOW card produced of him.
The two Jeter cards also became the top of two best selling cards of 2017, surpassing the rookie cards of Chicago Cubs’ Ian Happ (2,241) and Yankees’ Aaron Judge (2,151). The top selling Topps NOW card leading up the Jeter ceremony is the card immortalizing Ichiro’s 3,000th MLB hit in 2016. That card sold 11,550 copies in just 24 hours.