LONDON – (Staff Report from Official News Release) – The scribes of Digital Sports Desk, having just recently returned from an investigative trip across the pond, can attest to a new kid on the block for sports business aficionados. On a Thursday Night in Britain, they’re not watching NFL (aka American Football), they’re not watching the NBA on TNT, they’re not watching March Madness. Instead? Premier League Darts, a marquee television event in the U.K., is taking one of England’s most popular sports and is now finding a passionate audience in the States, on BBC America.
Unibet Premier Darts Champion
The competition is reaching some 1.3 million viewers a week on the linear network and online. When calculated and cross-referenced, the Thursday night television audience alone rivals well-established sports programming on ESPNU, FS2, MLB Network, NBA-TV, and the NFL Network.
BBCA’s digital livestream has grown weekly and is reaching season-highs in livestream views and social engagement. BBCA’s first big tournament, the World Darts Championship, was the highest-rated darts tournament on US TV in three years, beating coverage on FS1, FS2 and ESPNU. The 16-week Premiere League competition is nearing its halfway point, heading into Judgment Night on April 5, when the two bottom players will be sent home narrowing the field to eight finalists.
The competition works its way towards the “final night,” scheduled for May 17th at O2 Arena in London.