HOUSTON – (Wire Service Report) – NFL commissioner Roger Goodell wasn’t interested in making excuses on Wednesday as he addressed the league’s dip in the television ratings over the first few weeks of the 2016 season.
“It’s something that I don’t think there’s a single reason for,” Goodell said at the fall owners’ meeting in Houston. “I really don’t. We look at all those factors. Everyone’s got theories, you guys got theories, others got theories. We work closely with our network partners. We see tremendous strength in our numbers.
“But we also know that the primetime ratings we’re seeing the most dramatic decrease. It went straight up against two very significant debates. Another one of our primetime games on Thursday night was on the NFL Network, as opposed to a (broadcast) network, which will always get a lower rating. There are a lot of factors to be considered.
“We don’t make excuses, we look at it and we try and figure out what’s changing.”
Goodell noted that the way people consume their media has played a role, and he contends that he’s being more proactive in that regard.
“It’s why we’ve been doing more with Snapchat and YouTube and others. And it’s why we did our work with Yahoo last year. … We’re seeing these changes,” he said.