“To better meet the evolving needs of our fans, we are changing our approach to membership. This flexible model is designed to serve both fans who want a more traditional reserved seat plan and those who desire a more flexible and social experience,” A’s COO Chris Giles said in a prepared statement.
The new program is called A’s Access. Members who pay a fee to join will receive general admission tickets to every regular-season home game, a reserved seat plan and exclusive member benefits. The plans start at $240 per year, according to the team website.
In a news release, the A’s said it is the “first program of its kind” in major league baseball.
“From access to every game to special member concessions pricing, we’re focused on maximizing the value proposition for members. We are inviting our fans to truly become members of the A’s,” Giles said.
Among the benefits subscribers will receive: 50 percent off concessions, 25 percent off merchandise and parking benefits. Fans also will have the opportunity to upgrade seats.
The A’s Access plans are available for 10- to 81-game plans and go on sale Friday. Anyone who buys a 2019 plan this season will have the chance to buy 2018 postseason tickets. The A’s enter play Monday in third place in the tough American League West, still with a shot at both a wild-card berth and the division crown.
The team drew the most fans to a single game in Major League Baseball this season when the A’s played the Giants on July 21 and 56,310 fans poured into the Oakland-Alameda County Colisuem. It was the largest crowd for a baseball game in stadium history.
Still the A’s typically struggle with attendance. They rank 28th this season in home attendance, averaging 17,902 fans per game. They are ahead of only Tampa Bay and Miami.
–Field Level Media