ATLANTA – (From Official News Release) – The NBA on TNT will tip off the 2016-17 NBA regular season with a special tribute to Craig Sager, the iconic TNT sideline reporter, and his on-going fight against leukemia. As part of this multi-faceted initiative, the SagerStrong Foundation will partner with NikeiD for a customized limited edition “Sager Strong” sneaker – designed by Craig Sager – that will be offered via online auction with a portion of the proceeds benefiting the SagerStrong Foundation. Details about the auction and how to participate will be available via Bleacher Report at www.sagerstrong.bleacherreport.com.
One hundred pairs of the “Sager Strong” sneaker will be made – complete with paisley print panels, a seersucker tongue tab and multi-colored laces. The auction will begin Tuesday, Oct. 25, at 7 p.m. ET – Opening Night of the NBA season on TNT – and conclude Friday, Nov. 4. The shoes will be custom made in the auction winners designated size at the close of the auction.
Additionally, two separate Sager-inspired t-shirts have been created. The first, developed by Mark Thomashow, Peter Raskin and 500 LEVEL and designed by Dave Zarzynski, will be shown during TNT’s NBA studio show and will be available for retail at http://www.sagerstrongfoundation.org/ with portions of the proceeds supporting the SagerStrong Foundation. The Golden State Warriors have also created a “Sager Strong” t-shirt that will be given to all fans attending the team’s Opening Night game against the San Antonio Spurs.
“Craig is an inspiration to so many people including all of us at Turner as he continues to courageously battle cancer,” said David Levy, President of Turner. “This tribute is an opportunity for us to demonstrate our affection and support for Craig, his wife Stacy and their family, along with all of those facing similar obstacles. We look forward to working closely with them and our partners throughout Opening Week to raise awareness and funding on behalf of cancer research and education.”
“It’s been amazing to see the impact Craig has made across the entire sports community and the outpouring of support everyone has shown him as he undergoes his fight against cancer,” said Lenny Daniels, President of Turner Sports. “He’s a beloved member of the Turner Sports family and we will continue to do everything we can to help drive awareness for this very important cause.”
All contributions made to the SagerStrong Foundation go directly to cancer research and education. Additional information on the foundation can be found at http://www.sagerstrongfoundation.org.
Fans will be able to access behind-the-scenes footage of the sneakers and the t-shirts, commentary from players, coaches and others via social by following @NBAonTNT and @BleacherReport. Additionally, an exclusive Twitter emoji will appear when fans tweet using #SagerStrong throughout opening week.
SagerStrong Foundation Mission Statement
At SagerStrong Foundation, we aim to save one life at a time by partnering with amazing organizations that positively affect and help cancer patients through education, counseling, support of clinical studies, blood drives and bone marrow donors so no family has to endure what we went through.