NEW YORK – (Staff report from Official news release) – Grabyo, a technology company backed by Tony Parker, the San Antonio Spurs’ all-star point guard, that is venturing into the live sports social video streaming landscape in Europe and now the United States, today announced the launch of Grabyo Cloud Producer. The improved technology is a browser-based production suite for professional-quality live streams. The announcement comes as the European and US-based sports business community convenes in New York for the Leaders sports conference, beginning March 21 at The Times Center in Manhattan.
“Rights owners and publishers want to reduce their dependency on costly broadcast production platforms, but the reality is they’re bound by the limitations of their fixed infrastructure,” said Gareth Capon, CEO at Grabyo. “By launching Grabyo Cloud Producer, we’re now giving content owners a versatile, digital platform for all their social video editing, distribution and live stream production needs.”
The competition for social media streaking in the sports world is increasing by the day as Facebook live and Twitter enter the sports programming industry with daily additions in the pro and collegiate coverage of live events, previously relegated to ESPN3 or collegiate conference networks.
Cloud Producer is a major undertaking for Grabyo and puts it well ahead of the competition, making it easy for rights owners to produce high-end TV-like shows without expensive production teams/hardware. With Grabyo Cloud Producer, content creators can deliver high-end live shows with multiple streams, live feed switching, live mobile video inputs, rich graphics overlays and animations, VOD insertion and instant highlights. The live production environment is also tightly integrated with social platforms, allowing easy insertion of user comments, questions and polls. The launch comes amid growing interest in Facebook Live, Periscope, & YouTube and other livestreaming platforms among rights owners.
Grabyo, backed by San Antonio’s Parker and soccer stars Robin van Persie, Cesc Fabregas and Thierry Henry, empowers rights holders and publishers such as the English Premier League, Wimbledon and beIN Sports to be first to market with content, activate vast digital audiences and generate complementary new revenue streams. Furthermore, Grabyo has forged strong partnerships with the world’s preeminent media and technology companies, including Facebook, Instagram, YouTube, Twitter, Periscope and Snapchat.