NEW YORK – (Staff Report from Official News Release) – The Sports Business Journal announced a strategic hire to expand its advertising, sponsorship and circulation revenue. Eileen Silvergleid was named Chief Revenue Officer and will oversee all revenue, including ad sales, conference sponsorship, partnerships and circulation.
As the leading media and event company in sports business looks to build on its 25+ years of success, Silvergleid will be responsible for the performance, strategy and alignment of all Sports Business Journal/Daily revenue operations.
“As we look across all our current and future revenue streams for the company,” said Abraham Madkour, publisher & executive editor of Sports Business Journal/Daily, (Eileen) will be instrumental in building sales and marketing, growing our client base, ideating new products and further enhancing our partnership strategy.
“Her deep understanding of sales, marketing, product development and the customer journey—coupled with her intelligence, energy and leadership style—are going to be a valuable addition as we continue to expand our media company’s footprint and uphold our position as the authoritative voice of sports business,” added Madkour.
Silvergleid brings more than 20 years of experience leading various sales and account management teams in the C-level professional services industry, most recently for research and advisory firm Garter (formerly CEB).
“I’m thrilled to bring my sales and marketing experience to such a highly respected and well-known organization as Sports Business Journal,” Silvergleid said. “Together we have a great opportunity to build on an already successful model, with the goal of creating scalable sales processes, and managing staff to their highest potential.”
Silvergleid will report to Madkour and be based in SBJ’s New York City office. Her hiring comes after the April announcement that Madkour, the longtime executive editor, would also take on the role of publisher of Sports Business Journal/Sports Business Daily, as well as the publications’ conferences and events group, and other related properties.
Sports Business Journal recently became part of Leaders Group, a new operating company of parent organization Advance Publications, which brought together Advance’s B2B sports, esports and gaming businesses under one umbrella.