(Staff Report from official news release) – The National Basketball Association and American Express announced a comprehensive, multiyear extension of their marketing partnership, continuing the company’s position as the Official Card of the NBA, the Women’s National Basketball Association (WNBA) and the newly branded NBA G League.
As the official card of the NBA, WNBA and NBA G League, American Express will provide its card members with exclusive experiences and access at events such as NBA All-Star and the annual NBA Draft presented by State Farm.
To tip-off the renewed partnership, American Express and the NBA hosted an NBA Draft-themed American Express “Teamed Up” event at the PlayStation Theater in New York City, featuring NBA legends Shaquille O’Neal and Alonzo Mourning. The exclusive experience for American Express Card Members will celebrate the 25th anniversary of the 1992 NBA Draft, when O’Neal and Mourning were drafted No. 1 and No. 2, respectively.
Through its league partnership, American Express will continue to deepen card member loyalty through interesting and rewarding NBA benefits, including customized hospitality programs and ticket offers around All-Star and Draft. AMEX card members will also participate in more NBA-themed hospitality events and behind-the-scenes access through team partnerships, while orchestrating multiple opportunities to meet active NBA players and legends.