CHICAGO – (Staff Report from Official News Release) – La Vida Baseball is celebrating the life of the great Roberto Clemente today while recognizing the one-year anniversary of Hurricane Maria’s devastating impact on the island of Puerto Rico. In the spirit of Clemente and his selflessness and charitable efforts, major league ballplayers from Puerto Rico have played a major role in the rebuilding efforts that continue in Puerto Rico.
La Vida Baseball, the fastest-growing online community for the best in Latino baseball storytelling, will celebrate Hispanic Heritage Month with record growth and new partnerships beyond expectations from when the digital media company was launched just 18 months ago.
“There are few more passionate connections in sport than Latinos and baseball, and La Vida Baseball set out less than two years ago to bring great multimedia storytelling to that audience,” said Jay Sharman, TeamWorks Media co-founder and CEO. “The response we have received, not just from fans but from new partners, players, team personnel and the teams themselves, has been overwhelming and we are looking forward to some great growth as we head down the stretch and into the offseason.”
La Vida Baseball content has appeared on MLB.com, ESPN, Univision, and in Bleacher Report and Apple News. It also has expanded its relationship with the National Baseball Hall of Fame and Museum.
Heading into September’s heated pennant races La Vida Baseball is reaching more than six million Latinos per month and generating more than 1.2 million video views per month across all digital platforms. La Vida Baseball is dominating the key male demo of 18-45, making it not only one of the fastest growing sports-specific platforms but also among the largest platforms creating content for English-preferred Latinos.
Following up on their critically acclaimed series around White Sox legend Ozzie Guillén, La Vida Baseball partnered with the Smithsonian’s National Museum of American History and The Hispanic Heritage Foundation to host a special event discussing philanthropy through the lens of Latino baseball featuring major league executives and leaders from the Foundation during MLB All-Star Weekend in Washington, D.C. in July.