LPGA To Benefit From TV Deal
PONTE VERDE BEACH – The PGA Tour on Monday announced new nine-year domestic media rights deals for all of its tours that look very much like the current deals as it pertains to TV, but should greatly expand the audience on digital platforms.
Financial terms of the deals, which covers 2022-30 and will now run through the same period as the tour’s international deal with Discover Channel signed in 2018, were not disclosed. In December, Sports Business Daily reported new media rights deals could bring in about $700 million per year to the PGA Tour, compared to the $400 million the current deal brings in. The existing deals expire in 2021.
The agreement will keep CBS and NBC as the PGA Tour’s primary network partners. CBS will average 19 events per year, while NBC will televise eight each season. One network will televise all three FedExCup playoff events, alternating each year between CBS and NBC.
Additionally, Golf Channel will continue to provide early-round and early-weekend coverage of every FedExCup event, along with coverage of the PGA Tour Champions and the Korn Ferry Tour. Golf Channel will also continue to be home to LPGA Tour coverage.
One change for the LPGA is that the deals provide “expanded exposure for LPGA Tour events on NBC and CBS each year, beyond the U.S. Women’s Open, KPMG Women’s PGA Championship and AIG Women’s British Open, which are already on network,” per a release from the tour.
But the big change will be in the PGA Tour’s digital presence, as ESPN+ will serve as the new home for the tour’s direct-to-consumer digital content. That will include streaming multiple live-content channels most weeks during the season, likely featuring content such as 18-hole coverage of featured pairings, per the Denver Post.
According to the PGA Tour’s news release, more than 4,000 hours of live coverage will be streamed each year.
“We are looking forward to working with the PGA Tour to bring current and future golf fans the next generation of TOUR coverage,” ESPN president and Disney Media Networks co-chairman Jimmy Pitaro said in a statement. “ESPN+ will offer golf fans unprecedented access and storytelling at an incredible value on the industry’s leading sports streaming platform.”
According to the PGA Tour, ESPN+ had 7.6 million subscribers as of Feb. 3, 2020.
–Field Level Media (@FieldLevelMedia)