ATLANTA – Just when you thought Turner Sports would sit back, drink-in the cold suds of a job well done after broadcasting one of the most successful NBA All-Star Weekends in memory, they’re back at it.
On February 19-20, Turner Studios will host the first SportsPro OTT USA Conference bringing together one of the world’s leading media and seminar companies with a largely United States-based audience of sports media and technology luminaries. The event stems from SportsPro (a diversified London-based media business, part of the Henley Media Group) and their OTT Summit Series.
The series of conferences began with the 2017 OTT Summit in Madrid, Spain and continued in Asia last year (the next Is scheduled for March 25-26 in Singapore) and is now here in the States with the upcoming two-day event in the land of CNN, TBS and TNT, among others of course.
The goal of the SportsPro OTT USA event this week is to attract sports broadcasting “strategists and thinkers,” “trailblazers (or Trail Blazers, if anyone from Portland attends) and practitioners” to “meet and learn about the most important transformation broadcasting has seen in a generation.”
The group will focus upon a “blend of data-led presentations, panels and keynote interviews,” all designed “to provide first-hand insight into those who are leading the sports OTT sector revolution,” which we must note is well on its way in the USA.
Among the key themes:
- Innovation – the innovative ways and challenges in delivering OTT content.
- Social Disruption – how to position OTT offerings in relation to the more established broadcast players.
- Rights Holders – how rights holders and broadcasters are leveraging data to enhance their services.
- eSports – the new blueprint for eSports OTT platforms
- Beyond Linear – how do traditional broadcasters drive audiences back to their linear channel(s)?
- Market Growth, Latency and Piracy – how to protect rights, IP and improve the quality of streaming.
- Trends – what new trends and expectations are driving the American (and world) market?
Among the key attendees expected here in the ATL this week:
- Lenny Daniels (pictured above) – President of Turner Sports.
- Russell Wolff – Executive VP and GM of ESPN
- Laura Froelich – Head of US Content Partnerships at Twitter
- Dan Cohen – Senior VP, Media Rights at Octagon
- Ken Adelson – Co-Founder PivottvMedia
- Zach Leonsis – Senior VP, Strategic Initiatives at Monumental
- Ray Warren – President at Telemundo Deportes
- Nick Sakiewicz – Commissioner of the NLL (Lacrosse)
- Jeff Volk – Senior VP, Head of Business and Revenue at Deltatre
Digital Sports Desk will be on-site to cover the sports conference with plans for Live Tweeting, as appropriate and a full recap to come this weekend in our “While We’re Young” (Ideas) weekly sports column.
Should “BREAKING NEWS” occur, we’ll be reporting from Turner Studios.