BOSTON — (From staff report of official news release) – The Boston Celtics and NB Development Group hosted a groundbreaking and naming ceremony for the club’s new practice and training facility at Boston Landing, which is scheduled to open in the Spring of 2018. In honor of the late Boston Celtics President and Coach Arnold “Red” Auerbach, the world-class facility will be named The AUERBACH CENTER AT NEW BALANCE WORLD HEADQUARTERS. The naming rights deal is the centerpiece of a new partnership between New Balance and the Celtics, which will highlight the shared focus on community, sport and innovation between the two Boston-based brands. Jim Davis, Chairman and Owner of New Balance, was a close friend of Red’s, and Red served as a mentor to Mr. Davis and his family for many years.
“We are proud to be in partnership with New Balance and honored that they have agreed to carry forth Red’s legacy in the naming of the Auerbach Center at New Balance Headquarters,” said Wyc Grousbeck, Co-Owner and Governor of the Boston Celtics. “Red had no peer as an innovator in our sport, and we feel like it is fitting that our partner New Balance will help us continue to be a leading innovator as we pursue Banner 18 and beyond.”
“Red Auerbach was a true entrepreneur whose passion for winning and dedication to the sport of basketball and the Boston Celtics was equally matched with his commitment to people and his local community,” said Jim Davis, Chairman and Owner at New Balance. “New Balance is extremely proud to join with the Boston Celtics in honoring his professional achievements and personal values through ‘Red’s House’ at our Boston world headquarters.”