NEW YORK – (Staff Report from Official News Release) – The NHL and Fanatics announced a new agreement that expands the scope of Fanatics’ relationship with the professional hockey league. Fanatics will become the official manufacturer of a broad range of NHL apparel and headwear, including replica jerseys, along with merchandise for the Stanley Cup Playoffs. The deal begins with the 2017-18 NHL season.
Fanatics will operate on-site retail stores and point-of-sale stations at numerous NHL marquee events, while powering the NHL’s auction web site and extend its relationship as the ecommerce operator for the League, which began in 2005.
“Our new long-term business partnership with Fanatics is a reflection of the growth and evolution of the consumer products and e-commerce business,” said NHL Executive Vice President and Chief Branding Officer Brian Jennings. “After a rigorous process, Fanatics emerged as an optimal choice given their commitments to expanding their already best-in-class capabilities in the e-commerce space, including building a sales and distribution infrastructure in Canada, and to produce lines of replica jerseys and apparel products that will excite NHL fans and drive sales for NHL retail partners.”
The agreement expands the relationship between the two sports industry giants, while also leveraging Fanatics’ innovative mobile, merchandising and production capabilities. With technology, mobile and social media all contributing to a surge in the speed at which fans consume the latest gear, the agreement will allow fans to have access to a broad assortment of products.