CHICAGO – (Staff Report from Official News Release) – TeamWorks Media announced a new content series with Minor League Baseball to expand the scope and reach of MiLB’s Copa de la Diversión program. Beginning June 17, MiLB and La Vida Baseball are producing two weekly shows of “La Vida Baseball Live,” the daily four-hour show produced and formatted for every major social media platform – Facebook, Twitter, Instagram Live, YouTube and LaVidaBaseball.com to tell the story of MiLB to a growing Latino fan base..
“This expanded content series with MiLB shows how we are reaching a powerful audience with very unique storytelling,” said Jay Sharman, TeamWorks Media CEO. “The work that is being done to attract and engage the growing Latino audience is amazing, and we are proud to be able to be the megaphone that showcases and amplifies it to a wider fanbase.”
Between 1-2 PM ET on Monday and Friday each week, teams participating in the Copa will join La Vida Baseball Live hosts to discuss their new-look logos/personas, the new elements added to the ballpark experience for the Copa and community engagement as part of the organization’s Copa experience. Each week La Vida Baseball Live will feature MiLB initiatives as well as live interviews with representatives, coaches and players from teams, along with developing additional added value content to a wide and engaged audience.
There will also be a 72-team bracket experience in which fans can vote on the best logos in the 2019 Copa de la Diversión along with other customized print and video features throughout the season.
La Vida Baseball is the nation’s leading English-speaking Latino baseball digital media company which launched in 2017 as a partnership between TeamWorks Media and the National Baseball Hall of Fame and Museum.
La Vida Baseball Live launched in February and has since reached an audience of more than 2.5 million, with more than 30% of views occurring after the show ended. Opening Day saw more than 45,000 engagements and up to 50K viewers per day are anticipated across all platforms by the middle of the MLB season.
Through its partnership with the National Baseball Hall of Fame, LVB Live will be able to take its community to places and people they don’t have access to in the most accessible way on any possible device.
La Vida Baseball is a digital media company that tells Latino baseball stories through original video, live shows, written and social content. Launched in 2017, La Vida Baseball has emerged as the fastest growing Latino sports digital media company in the United States.