NEW YORK – (Staff Report from Official News Release) – Gimme a “D.” Nah. Gimme a “G.”
Beginning with the 2017-18 season, the NBA Development League (NBA D-League) will be renamed the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced by the NBA and Gatorade sports drinks. The move follows corporate league naming trend, such as the Mylan World Team Tennis league.
As part of the partnership, the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, oncourt signage and league digital assets. Additionally, Gatorade will incubate its latest product and equipment innovations into NBA G-League locker rooms, and teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and oncourt performance.
Through the Gatorade Sports Science Institute (GSSI), the sports fuel company will collaborate with the NBA G-League on programs to enhance player sports performance and recovery. Since 1985, GSSI has helped athletes optimize their sports performance and well-being through research, education, innovation and providing high-caliber sports nutrition science services. GSSI scientists will partner with the NBA G-League on player nutrition and training programs, incorporating the newest technology and innovations in Gatorade testing, product and equipment.
Founded as a league to help develop NBA talent, the NBA’s instructional league became an important part of the league’s basketball operations business, with 40 percent of current NBA players having spent time in the NBA D-League and four current NBA head coaches starting as coaches on NBA D-League benches. The league has tripled in size from eight teams during the inaugural 2001-02 season to a record 25 teams for the 2017-18 campaign. NBA owners have increasingly invested in the NBA D-League, with 15 NBA clubs purchasing an NBA D-League team since the 2012-13 season, bringing the total number of NBA-owned minor league franchises to 20 for next season.
“As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade is an ideal fit for this first-of-its-kind partnership,” said Mark Tatum, NBA Deputy Commissioner and COO. “The NBA D-League has prepared hundreds of players for the NBA and Gatorade has always been focused on fueling players to perform at the highest level. We look forward to collaborating with the renowned GSSI team to enhance player development and our game.”