BOSTON – (Staff Report from Official Press Release) – If Brad Stevens can get the Boston Celtics to play team defense once again, a CORONA gets its Lime. … If center Aaron Baynes stays healthy and can remain a presence in the Celtics’ line-up, protecting the rim, a CORONA gets its Lime. … If Kyrie Irving will take that big chip off his shoulder and return to play the game he used to love, a CORONA gets its Lime.
The Boston Celtics today announced their official partnership with Constellation Beer Brands Division, making Corona the team’s exclusive import beer sponsor.
Corona will also serve as the presenting partner of ‘Celtics Fanatics’, a six-part digital series aimed at highlighting the franchise’s loyal fan base.
“For years, our fans have poured their overwhelming passion, support, and loyalty into the Celtics organization,” said Celtics Sr. Vice President of Corporate Partnerships & Business Development Ted Dalton.
“By welcoming Corona into the Celtics family, we’re able to work together in portraying some of those compelling stories surrounding the greatest fan base in all of sports.”
“We are proud to partner with the Boston Celtics to further build our iconic Corona Extra brand throughout New England,” said Ann Legan, Vice President of Marketing for Corona.
“As the exclusive import beer sponsor of the Celtics, we invite the city of Boston and its passionate fans to find their beach on game day with Corona.”
Editor’s Note: That’s “beach” people, not bitch.