CHARLOTTE – AT&T and the National Basketball Association announced a multiyear official marketing partnership that will enable two of the world’s leading brands to create enhanced experiences for basketball fans across the NBA, the WNBA, the NBA G League, NBA 2K League and USA Basketball.
The new agreement will tip-off next week at NBA All-Star weekend, where the global communications and technology company will be the title partner of AT&T Slam Dunk contest while acting as presenting partner of NBA All-Star Practice and Media Day.
AT&T will activate during NBA All-Star events in Charlotte, including in all arenas and at State Farm All-Star Saturday Night player skills competitions.
The wide-ranging agreement will allow the NBA and AT&T to develop marquee NBA moments, events, community involvement opportunities and displays of technology innovation for fans. They will explore ways to bring fans closer to the game through next-generation content experiences that may utilize 4K, virtual reality, mixed reality and other immersive technologies.