The league announced a multi-year partnership with MGM Resorts International, the same company with whom the NHL struck a similar deal in June and the NBA partnered with in October.
Scott Butera of MGM Resorts
The deal, which designates MGM Resorts as the first “Official Gaming Partner of MLB” and first “Official Entertainment Partner of MLB,” will give MGM Resorts access to MLB intellectual property (such as logos) to use in advertising and its sportsbooks, will allow MGM Resorts to advertise across MLB broadcast and digital platforms, and will give MGM Resorts exclusive access to MLB enhanced statistics.
The company will also have a presence at the World Series and All-Star Game.
“We are pleased to partner with MGM Resorts International, a clear industry leader in the sports gaming area, to work together on bringing innovative experiences to baseball fans and MGM customers,” MLB commissioner Rob Manfred said in a statement. “Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan engagement opportunities ahead.”
The agreement will also extend into MLB events and programs in Japan.
Leagues and gaming houses have been partnering up since the U.S. Supreme Court in May overturned the Professional and Amateur Sports Protection Act of 1992, which limited state-sponsored sports betting primarily to Nevada.
State-regulated sportsbooks have since opened in Delaware, Mississippi, New Jersey, New Mexico, Pennsylvania, Rhode Island and West Virginia.
–Field Level Media