SPRINGFIELD, Mass – (Staff Report from Official News Release) – The Naismith Memorial Basketball Hall of Fame announced a partnership with IMG and its collegiate sports marketing wing to focus and stage a series of premier basketball events for both men and women at the collegiate level. As a non-profit institution committed to promoting and celebrating the game of basketball at all levels, the Basketball Hall of Fame is attempting to elevate its roster of collegiate events and through this new partnership, IMG College and the Hall will collaborate on existing events in the portfolio – with a focus on event planning, sponsorship sales, television and ticket sales – while seeking to create new events in locations of mutual interest.
“The Basketball Hall of Fame is proud to celebrate college basketball,” said John L. Doleva, President and CEO of the Basketball Hall of Fame. “Our partnership with IMG will support expansion of our portfolio of events, providing memorable experiences for athletes and fans from coast to coast.”
“We are happy to partner with the Basketball Hall of Fame on this exciting slate of college basketball events,” said Tim Pernetti, President, IMG College. “Through this relationship, we will help to elevate the Hall of Fame’s existing portfolio and also provide new solutions for schools across the country in the event space.”
As part of this partnership, which begins with the 2017-18 season, the Basketball Hall of Fame will collaborate with IMG on previously staged and announced events hosting 14 teams at Mohegan Sun Arena in Connecticut, six teams at STAPLES Center in Los Angeles and four teams at AmericanAirlines Arena in Miami in the 2017-18 basketball season.